copywriting portfolio

Featured Project

RSL Queensland 2020 Annual Report

RSL Queensland is a not-for-profit organisation that provides services and programs to support veterans and their families. I was engaged to write the content for their 2020 Annual Report.

The brief for the copy was to impactfully showcase the brand vision and progress on implementing their Strategic Plan, while reinforcing their credentials as Australia’s leading ex-service organisation, all through a storytelling-first approach.

I undertook interviews with the Board Executive and Executive Management Team, liaised with other heads of departments, and reviewed countless videos and articles to draw on veterans’ stories to support the writing of the full report.

Working closely with the Managing Editor and design agency, we produced an annual report that captures the organisation’s extensive work across the year and tells the story of how the lives of veterans and their families are being positively impacted.

“Kylie's work on our 2020 Annual Report was outstanding. She was working under tight deadlines and to a sometimes-changing scope, but she took it all in her stride and we could not have produced such an excellent report without her invaluable contribution."

Matilda Dray – Managing Editor, RSL Queensland

Charity Website Copywriting

Diabetes Australia

Copywriting for the brand new Diabetes in Schools website, produced to support Diabetes Australia’s new school-based education and training program. Written as a freelance copywriter for Serotonin Creative.

Blog and Article writing

RSL Queensland

Writing a series of blogs to commemorate the 75th anniversary of the end of World War Two. The blogs were also published as articles in Queensland RSL News magazine.

Not-for-Profit Annual Report

RSL Queensland

Writing articles and reports for RSL Queensland’s 2019 Annual Report. I also wrote and project managed RSL Queensland’s 2014, 2015 and 2016 Annual Reports as Communications Officer at RSL Queensland.

Blog Writing

The Collab Society

Blog copywriting for The Collab Society’s Thriving in Isolation campaign, which provided useful tips to small business owners during lockdown periods in 2020. The campaign also raised money for Beyond Blue.


EBook Writing

Charged Energy

Writing of an e-book on the benefits of home solar power for solar and electrical business, Charged Energy. The project included interviews with subject matter experts and extensive research..


Content Strategy and Blog Writing

Corporate Traveller

Development of content strategy and production of written content for Corporate Traveller. Developed and written as a freelance copywriter for Serotonin Creative.

Not-for-profit magazine

RSL Queensland

Editor and features writer for award-winning Queensland RSL News, produced as Communications Officer for RSL Queensland.


Charity Corporate Magazine

Surf Life Saving Queensland

Editor and features writer of Beyond Patrol magazine. Created, produced and launched as Communications Executive at Surf Life Saving Queensland.



Queensland Academy of Sport

Features writer and coordinator for Queensland Academy of Sport’s 2011 Yearbook. Produced as Communications Officer at Queensland Academy of Sport).

“We reached out to Kylie to write a few blog posts as part of a six-week campaign centred around supporting small business owners’ during the pandemic. The timelines and due dates were tight, with short notice for content turnaround, but Kylie delivered excellent content every time. All of her blog posts were well written, easy to read, helpful and well edited. We would highly recommend Kylie!”

Jess Marchioro – Owner, The Collab Society

Some of the amazing organisations I’ve worked with

Does your charity or organisation need a professional wordsmith? I can help.

I acknowledge the Gubbi Gubbi people as the Traditional Owners of the beautiful land on which I live, work and play, and I pay my respects to their Elders past, present and emerging.

© Kylie Hatfield Writes 2022 | All rights reserved  | ABN: 30 286 986 907