Fundraising Appeal Copywriting

Spark emotion and inspire action with a heart-hitting appeal letter

Storytelling is a very powerful way of connecting with your supporters and donors. People crave an emotional connection to an organisation and sharing stories of those you have helped can make this connection stronger.

I’ll work with you to find the heart-hitting angle and, with compassion, empathy, and respect, write your appeal letter in a way that connects with your donors.

How I can help you write your fundraising appeal letter

Whether you need support with writing the letter and collateral to go with it or simply want fresh eyes to review and optimise your draft, I can help.


  • Write appeal campaign letters
  • Write copy for envelopes, lift pieces and supporting emails
  • Review and suggest improvements to your drafted letter


Featured Project

Camp Quality 2022 Christmas Appeal Letter

Camp Quality is a charity that brings positivity, fun and laughter back into the lives of kids facing cancer through camps, retreats, fun days and experiences. They reached out to me for support with writing their 2022 Christmas appeal campaign letter.

This appeal shared the story of little Theo, who was going through cancer treatment, and his family, who experienced a fun getaway together thanks to Camp Quality.

The four-page appeal letter was to be based on transcripts of interviews with Theo’s parents and tell the story of their experience with childhood cancer and how Camp Quality helped them create happy memories for their children.

My copy was placed into Camp Quality’s vibrant visual branding and sent out as part of their wider direct mail and social media campaign, with pleasing results. With more donations still to be counted, I received this feedback: “We think it will beat last year reasonably easily, which is great, especially when we’re hearing other charities are way down. All in all, I’m pretty happy with it, especially in the current economic climate.”

Camp Quality Appeal Campaign Letter

“We approached Kylie with a tight deadline for our Christmas appeal and were very happy with the results. From the outset, she understood our brand voice and produced an engaging and well-written letter that aligned perfectly with what we were trying to achieve."

Caroline Dazey – National Individual Giving Manager, Camp Quality

Together we can connect with your supporters to raise funds for the amazing work you do.

I acknowledge the Gubbi Gubbi people as the Traditional Owners of the beautiful land on which I live, work and play, and I pay my respects to their Elders past, present and emerging.

© Kylie Hatfield Writes 2024 | All rights reserved  | ABN: 30 286 986 907