Camp Quality is a charity that brings positivity, fun and laughter back into the lives of kids facing cancer through camps, retreats, fun days and experiences. They reached out to me for support with writing their 2022 Christmas appeal campaign letter.

This appeal shared the story of little Theo, who was going through cancer treatment, and his family, who experienced a fun getaway together thanks to Camp Quality.

The four-page appeal letter was to be based on transcripts of interviews with Theo’s parents and tell the story of their experience with childhood cancer and how Camp Quality helped them create happy memories for their children.

My copy was placed into Camp Quality’s vibrant visual branding and sent out as part of their wider direct mail and social media campaign, with pleasing results. With more donations still to be counted, I received this feedback: “We think it will beat last year reasonably easily, which is great, especially when we’re hearing other charities are way down. All in all, I’m pretty happy with it, especially in the current economic climate.”