Portfolio

Featured Project

RSL Queensland 2020 Annual Report

RSL Queensland is a not-for-profit organisation that provides services and programs to support veterans and their families. I was engaged to write the content for their 2020 Annual Report.

The brief for the copy was to impactfully showcase the brand vision and progress on implementing their Strategic Plan, while reinforcing their credentials as Australia’s leading ex-service organisation, all through a storytelling-first approach.

I undertook interviews with the Board Executive and Executive Management Team, liaised with other heads of departments, and reviewed countless videos and articles to draw on veterans’ stories to support the writing of the full report.

Working closely with the Managing Editor and design agency, we produced an annual report that captures the organisation’s extensive work across the year and tells the story of how the lives of veterans and their families are being positively impacted.

“Kylie's work on our 2020 Annual Report was outstanding. She was working under tight deadlines and to a sometimes-changing scope, but she took it all in her stride and we could not have produced such an excellent report without her invaluable contribution."

Matilda Dray – Managing Editor, RSL Queensland

Kylie-Hatfield-corporate-magazine-writer

Annual Report

RSL Queensland

I produced the content for the 2022 Annual Report, including interviews with the State President, CEO and General Managers.

Charity website

St Vincent De Paul Society

I provided copywriting support for Vinnies’ website refresh project in 2022/23. I reviewed and rewrote over 60 pages of content for updates, tone consistency, SEO and relevance.

Annual Report

Healthy Male

I wrote the content for Healthy Male’s 2022 Annual Report, including interviewing internal stakeholders.

Charity Tax Appeal Copywriting

Gallipoli Medical Research Foundation

Campaign planning and copywriting for the FY2022 tax appeal, featuring direct mail letters and eDMs.

Charity Website Copywriting

Diabetes Australia

I wrote the copy for the brand new Diabetes in Schools website, produced to support Diabetes Australia’s new school-based education and training program. Written as a freelance copywriter for Serotonin Creative.

Blog and Article writing

RSL Queensland

I wrote a series of blogs to commemorate the 75th anniversary of the end of World War Two. The blogs were also published as articles in Queensland RSL News magazine.

“We approached Kylie with a tight deadline for our Christmas appeal and were very happy with the results. From the outset, she understood our brand voice and produced an engaging and well-written letter that aligned perfectly with what we were trying to achieve.”

Caroline Dazey – National Individual Giving Manager, Camp Quality

Some of the amazing organisations I've worked with

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I acknowledge the Gubbi Gubbi people as the Traditional Owners of the beautiful land on which I live, work and play, and I pay my respects to their Elders past, present and emerging.

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